Building Your Personal Brand
By Dayna Spear, May 31, 2018
You might have never heard of ‘personal branding’ before, or you may already be sick of hearing it. Truth is, the idea of personal branding is becoming a more popular way to sell your best self to employers. Today, I’m going to give you some tips on how to kickstart your personal branding journey. Let's go! P.S... I apologise for using the word 'journey'. Eurgh.
What is personal branding?
Essentially, personal branding is the practice of people marketing themselves. Just as a business will market their brand to customers, you would market yourself to a potential employer. It’s effectively the way you present yourself as a brand, a complete package as opposed to just another CV on the pile.
Why is it important?
The reason the concept of personal branding has taken off so much is because it helps you to stand out from the crowd and define yourself compared to others. We know that a potential employer will judge your presentation at interview stage, but did you know that they’ll also probably do an internet search on you? They’ll check your social accounts and try to get a feel for the person you are, so it’s a good idea to start thinking about the brand you’re presenting digitally and make any personal accounts private if need be.
Spending a bit of time on this now will ensure that rather than just being another CV to sift through, you shine!
- It can lead to great job opportunities in the future
- Industry recognition
- A chance to stand out from the crowd
- Can be used flexibly for any job or opportunity
How can I start?
A Linkedin account is key here. It can connect you with employers, colleagues and businesses absolutely anywhere in the world. Set one up, you won’t regret it - you can find events and new people constantly, as well as vacancies, too. Linkedin is essentially a digital CV, where you can brag about your skills, work experience and qualifications.
Make a Website!
Whether you set up a blog, a YouTube channel or just a general space on the internet to showcase your unique personality, talents or creativity, this can be used as the platform to show what you can do. Another great idea is to create social media accounts alongside this to share your work, opinions and personal voice; building an entire brand and platform to show that people value and listen to what you have to say will be truly valuable.
Define Your Talents and Strengths
Think about the positive characteristics and strengths you’ve got, and don’t be afraid to show them. Confidence is key (although, not too confident.) If you struggle to think of anything, think back to qualifications, jobs and situations you may have dealt with and how you got through them. References from others who can talk about your qualities are a great option, too!
Prove Your Difference
There is only one you, and you must find out what makes you unique. Whether it’s your focus, writing style, spoken communication or fashion, you must be memorable and stick in people’s minds.
Remember, BE YOURSELF!
The most important thing to remember is to remain true, understand and be yourself. You’re selling your brand, so be honest and integral. Don’t think you need to follow the crowd - after all, you want to stand out. Define your own style and values!
Presenting yourself to employers - the interview stage!
So, if your efforts have been sufficient enough to land an interview (whoop whoop) you’ll need to make sure you’re prepared and ready on the day. To read about our favourite interview tips, click here. But, always remember the basics:
- Dress smartly and look presentable
- Be on time
- Feel free to ask relevant questions
- Be confident - you got this!
- Keep calm and give the interviewer eye contact.
- Remember your qualities and explain what you’ll bring to the job.
In today’s competitive world, a strong personal brand is soon to become a must-have. Make sure your branding is always consistent, genuine and as best as can be for ultimate optimisation.
Are you interested in creating a personal brand for yourself? Why don’t you sign up below and see what we can help you with?